Articles
Delivering a Frictionless Shopping Experience with a Digital Foundation at the Core
One of my favorite hobbies is trying out the latest new technologies and services. I have an Amazon Echo and Google Home (patiently waiting on Cortana from Microsoft). I ride-share, home-share, and even bike-share. For me, combining my work in digital transformation with retail and other consumer…
Give Your Store a Makeover: Designing Your Property for Wireless
Today wireless is taking on a new role for retailers, hoteliers, and sports venues to engage with their customers. No longer just a tool for the supply chain, the intimacy of Wi-Fi provides new opportunities to build customer loyalty, increase engagement, and gather metrics that help you understand…
Creating the In-Store Shopping Experience
Today’s consumers demand a more mobile, interactive and personalized shopping experience. Research shows that 64 cents of every dollar spent in store is influenced digitally (Deloitte). A few weeks ago, I hosted my first #CiscoChat event on Twitter together with Jeremy Witikko, Practice Advisor at C…
Creating Context to Attract the Connected Customer
A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today’s connected customer. SAS Institute is a Cisco analytics partner and w…
The Shift from Retail Solutions to Strategic Capabilities
Hello, everyone! My name is Ed Jimenez, and I am the new lead for Retail & Hospitality for Cisco’s Business Transformation Team. My job is to help retailers and hoteliers make better use of technologies to deliver customer experiences that align with their brand promise. I worked my way though c…
2